Mark Johnson
1 min readJan 3, 2023

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Your creative hallucinations on AI were fantastic.

I'm reminded of passages in Daniel Dennett's Consciousness Explained that debunked (for me) the idea of a "Cartesian theater," i.e., the idea that there's a homunculus in your brain that watches the world around you. The reality is that we fill in gaps all of the time in our head, from shifting where our focus is (gotta fill in the periphery!) to filling in words & letters as we read quickly. The human brain is constantly "hallucinating" details and reworking and rethinking its current worldview. So, perhaps this new trend in AI is actually better mimicking what the human brain already does.

Another thought is that the creative process will just change. If you imagine the early days of AirBnB, there are many different instantiations of the product, features on a potential roadmap, or even business models. How much more efficient would it be to have AI generate multiple possibilities, giving everyone at the company a broader opportunity space than a small UX/dev team could create? In a world of AI-driven prototyping, the challenge will be to navigate the infinite number of branching paths...

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Mark Johnson
Mark Johnson

Written by Mark Johnson

CTO of Stand Together. Former CEO of GrainBridge, Co-founder of Descartes Labs, CEO of Zite. Love product, philosophy, data refineries, and models.

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